Through a webinar provided by our college, I was introduced to numerous TISS courses, one of which was the Digital Marketing course, when I was in my last year at Aacharya College. This course immediately drew my attention. Following that day, I became interested in the course and began investigating anything related to digital marketing.
During my research, the thing that left me dumbfounded the most was that almost all digital marketing courses costed at least around 10,000 rupees while some renowned institutes providing this course demanded fees up to even 50,000 rupees, but the digital marketing course by TISS was merely 250 rupees. During COVID-19, where the financial situations of many households are already on the verge of collapse, it was like music to my ears. After my research, I came to the conclusion that whatever the case may be, I cannot miss out on this amazing opportunity that was provided to me. Hence, without any hesitation and with increased eagerness, I enrolled in the course
On the first day of class, Jayant sir did not teach us anything about the course, preferring to study more. The first lecture was an introductory lecture in which he took the time to introduce himself and then asked some questions about us, such as who we were and why we had enrolled in the course. Learning Digital Marketing under Jayanth sir has been a terrific experience from the start. Jayanth sir is a fantastic trainer who knows everything there is to know about digital marketing. He is an expert in real-world information, live situations, and a wealth of practical understanding in the field of digital marketing.
We began our course with a module called "Introduction to Digital Marketing," in which we learned about the differences between digital and conventional media, as well as their strengths, weaknesses, possibilities, and threats, among other things. He used visual aids such as PowerPoint presentations, numerous movies related to the topic, articles, tools, and jotting essential ideas on a notepad to make each session as simple as feasible for us.
What Digital Marketing is and Why you should know it better:-
Digital marketing is a type of marketing that is done online, or through digital methods. Different forms of digital channels, such as search engines, social media, e-mails, and other websites, are used to carry out this marketing. Digital marketing has arisen as a critical marketing medium as a result of the rapid advancement of digital technology, particularly the widespread use of computers and mobile phones.
Currently, digital marketing is as important, if not more so, than traditional marketing medium. This divide will only grow further with time as many businesses are switching from traditional marketing to digital marketing. Hence, it is only obvious that people would dabble in the topic of digital marketing and get to know it better.
What topics are important to learn & practice:-
Digital Marketing is a very broad term which encompasses a lot of different fields, which a mastery in any one or two subjects is not only essential but also rewarding at the same time. To be a successful digital marketer, you need to have some necessary skills and knowledge on topics such as Search Engine Optimization (SEO), Social Media Marketing (SMM), E-mail Marketing, Mobile Marketing and Web Analytics, etc. These topics are the fundamental building pillars of digital marketing, having a basic mastery in these topics is required.
But only learning is not enough, digital marketing is an ever-changing industry where you have to be quick on your feet, otherwise you would be left behind. It goes back to the same old motto we have been hearing for our whole life, which is "Practice makes man perfect
Why practicing Digital Marketing so important
Digital marketing is a dynamic area that evolves on a regular basis. Many new trends and software changes mean that if you don't practice your abilities and keep up with the latest statistics, you'll fall behind. A effective digital marketer is someone who not only tries new things, but also enhances his existing talents. Moz, IIM SKILLS, Kissmetrics, and other blogs can help you comprehend the current state of digital marketing. These websites feature a lot of upcoming articles about the most recent adjustments and revisions, which will keep you up to date on the latest trends.
Digital marketing is a sector that necessitates a great deal of practice and experience. But first, you must have a thorough understanding of the issue in order to think creatively and innovatively about the implementation of various tactics and moving forward with the thinking process of seeking for newer ways to reach out to customers. As a result, in order to remain relevant in the digital marketing sector, one must continue to practice.
Career Scope in Digital Marketing
In recent years, the breadth of a job in digital marketing has expanded dramatically. The use of digital platforms in India has been steadily expanding since the inception of the Digital India plan. According to a Goldman Sachs report, India's future Digital Marketing scope will be worth $160 billion by 2024, more than triple its current value. The growth of digital marketing in India speaks for itself in terms of its potential.
The various careers in digital marketing are as follows:
- SEO Specialist
- SEM Specialist
- SMM Expert
- UI/UX Designer
- Content Writer/ Copywriter
- Digital Marketing Intern
- Digital Marketing Executive
- SEO Executive
- Link Building Specialist
- Social Media Specialist
- Google Ads Specialist
- Email Marketing Specialist
- Web Analyst
- Online Reputation Executive
- Content Marketing Executive
Reviews and Testimonials of Students
I love the way jayant sir explains us Digital Marketing basics. It is very simple & understandable for people like me who know nothing about Online Marketing.
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Nice work
ReplyDeleteVery interesting article. Great work.
ReplyDeleteGood one
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